It is a rare occurrence for successful ad tech entrepreneurs to venture out of the B2B software landscape and into the consumer-facing world. But the attempt is not unheard of. The latest example came last month when André Swanston, co-founder and former CEO of Tru Optik – which sold to TransUnion in 2020 – raised […]

This week’s hot takes on hot topics in experiential marketing cover Blizzard Banks, Grandmacore 2.0 and GlowUp Studios.

The social media world is a turbulent place, and a difficult one for B2B PR pros to navigate, but the payoff is well worth it for those that can adapt their strategies.

Bubbles bring joy to any occasion from the way they float to the act of popping them. It’s why Skincare brand CeraVe replicated the experience in its “Soap POPera” game where attendees who stopped by its Drama Free Cleansing Tour last summer “popped” bubbles to win prizes. But CeraVe isn’t the only brand tapping into the […]

The comments are in, and First Amendment and broadcaster advocates are speaking out against the FCC ’s investigation into allegations of news distortion at CBS over a “60 Minutes” interview with

ACIF (Ad Creative ID Framework) is the IAB Tech Lab’s universal identifier for video ads. It aims to solve frequency capping issues, improve performance tracking, and streamline ad operations across platforms. Here’s why it matters.

“We’re braking the bank here with 30 dozen eggs,” joked Nick Ritchie, executive chef for the LG Signature Kitchen Suite (SKS) as he mixed a batch of Grammy’s Brownies in all their chocolatey gooeyness to showcase the brand’s new transitional wall oven series. LG revealed new branding for SKS at the 2025 National Kitchen & […]

The first visual we laid eyes on at Toy Fair 2025 in New York City, held at the Javits Center, March 1-4, was a larger-than-life Rubik’s cube suspended in the air and surrounded by disco lights and bumping music. There was something about a handheld toy that has transcended generations, blown up in epic proportions, […]

The Players Championship is starting next week, and brands are teeing up an array of experiences for fans to enjoy. With the tournament billed as having “something for everyone” and the PGA Tour underway, we looked back at last season’s fan engagement and activation strategies to glean four ideas to make every shot count.

Curtis Symonds has done a little of everything. In this interview, he talks about where HBCU GO is headed as well as what the current political climate on DEI means for the industry.